Posted 21 hours ago

Short URL

Notes

people will share if you give them a way to
Blippy’s Philip Kaplan at Dachis Social Business Summit 2011 

Tags

Posted 1 week ago

Short URL

Notes

The quality of your UX shows how much you respect or disrespect your customers.
Alexis Ohanian (Reddit) http://the99percent.com/articles/7173/99-Conference-2012-Key-Takeaways-On-Making-Ideas-Happen

Tags

Posted 2 weeks ago

Short URL

Notes

People don’t tend to come back to homes they’ve already abandoned.
How Yahoo Killed Flickr and Lost the Internet | Mat Honan Gizmodo

Posted 2 weeks ago

Short URL

Notes

Insights for Search sits on top of all of Google’s organic search data from around the world. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

Excellent Analytics Tips #20: Measuring Digital “Brand Strength” | Occam’s Razor by Avinash Kaushik

Takeaways….

Increase unaided brand recall by:

> creating great products

> delivering fantastic service

> advertising

Protip: use Google Insights for search (or compete.com) to measure brand strength and find actionable insights

Tags

Posted 2 weeks ago
via jaredbrown

Short URL

6 Notes

Missives for Developers & Founders: Freemium is a Money Burning Business Model, Cheapium is Better

jaredbrown:

I want to talk about freemium for a moment. The freemium business model, for those not familiar, works by offering basic features for free while charging a premium for access to advanced features. It creates a low barrier to entry, offering free sign ups, so that users have no reason to not create…

Posted 3 weeks ago

Short URL

Notes

Who does brainstorming for new psychological locks and keys? Not very many people do that, and that’s something worth thinking about.

Super Mario, cub reporter: Carnegie Mellon University Professor Jesse Schell on what the game industry could teach the news industry | Nieman Journalism Lab

Notes from Schell’s presentation:

> touches on micro-transactions, lead generation vs. direct payments in Farmville

> overview of all the unexpected successes of the games industry (Wii, Webkinz, Mafia Wars etc)

> the thing the unexpected successes have in common is the use of psychological tricks (e.g. the elastic velvet rope, rationalization…)

> spilling over into actual reality…

> quotes Gilmore and Pine’s Authenticity; there’s a real hunger for reality. So, for example, you don’t just want vegetables at the supermarket, you want real organic vegetables.

> technological convergence isn’t how it’s going to be… technology diverges it doesn’t converge (iphones are the exceptions to the rule; but only because it’s the swiss army knife that needs to fit in your pocket)

> games have crept out everywhere. Examples: weight watchers, Simpsons scavenger hunt, virtual ‘pet’ plant in your car to change your fuel consumption behaviour, new education gaming structures to increase attendance etc

> future: connected objects, points for brushing your teeth for long enough :), points for getting to work on time, tricks to make you pay more attention to ads etc etc 

One warning is the potential for an ad-saturated future. However, we could also look forward to the benefits that living within a digital panopticon could bring; will the awareness of our legacy and data trail motivate us to be better people?

Tags

Posted 1 month ago

Short URL

2 Notes

Usability is always the bit you should perfect *first*. With good usability, all your advertising will work even better. With really bad usability, even genius advertising will fail.

Rory Sutherland comment on Profile: Ogilvy’s Rory Sutherland on human behaviour and innovation | Econsultancy

> major consideration for all comms, not just advertising

Tags

Posted 1 month ago

Short URL

Notes

Data Science & bitly: Hilary Mason | Youtube

Great part of the video is near the end where Mason demos a content discovery tool. Thinking of the great potential for curated content (…at scale) …

Tags

Posted 2 months ago

Short URL

Notes

Nelson believes that top companies have changed in three ways:

> from compliance to a more strategic focus on resource efficiency and value creation;
> from individual action to collective action; and
> from sparring with government and non-governmental organizations to working more cooperatively across the three sectors to solve complex problems.

Business and Social Purpose | Richard Edelman blog

Tags

Posted 2 months ago

Short URL

Notes

Now it is true that with sufficient analytical skills, time, patience and God’s direct blessing to you, it might be possible to do complete multi-channel attribution analysis where the multi-channel includes multiple online ad channels, behavior of the person across devices and the impact online and offline. Sadly that is incredibly hard to do as a whole. And when I say incredibly hard, I mean almost impossible.
Multi-Channel Attribution: Definitions, Models and a Reality Check (MCA-O2S, MCA-AMS or MCA-ADC?) | Occam’s Razor - Avinash Kaushik

Tags