“Pew found that from 2000 to 2005, the percentage of Internet users who participate in online chats and discussion groups dropped from 28 percent to 17 percent, “entirely because of women’s fall off in participation.”
— Why Women Aren’t Welcome on the Internet | PS Mag


We’re big believers that you are what you measure. Our mission here at Upworthy is to draw massive amounts of attention to the most important topics. So, how do you measure that?

We dabbled with pageviews, but that’s a flimsy metric, as anyone who’s suffered through an online slideshow knows (20…

“I think one of the primary reasons for Amazon’s success is the robustness of its search….Amazon was one of the first online bookstores (if not the first) to drop the Title/Author/Keyword option from their search box and just take whatever I threw at them”
— Don’t Make Me think | Steve Krug
“Twitter has an enormous advantage over Facebook in one key area: while people on Facebook tend to friend their friends, people on Twitter tend to follow their interests. The social graph that makes up Twitter is worth far more on a per-account basis because it is directly monetizable in a way that Facebook’s generally isn’t – you can show prophylactic advertisements to Twitter users based solely on the people they follow, and probably get a much higher rate of interest. Compared to other social display ads, Twitter ads, it is rumored, work extremely well.”
“people will share if you give them a way to”
Blippy’s Philip Kaplan at Dachis Social Business Summit 2011 
“The quality of your UX shows how much you respect or disrespect your customers.”
“People don’t tend to come back to homes they’ve already abandoned.”
“Insights for Search sits on top of all of Google’s organic search data from around the world. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.”

Excellent Analytics Tips #20: Measuring Digital “Brand Strength” | Occam’s Razor by Avinash Kaushik


Increase unaided brand recall by:

> creating great products

> delivering fantastic service

> advertising

Protip: use Google Insights for search (or compete.com) to measure brand strength and find actionable insights


I want to talk about freemium for a moment. The freemium business model, for those not familiar, works by offering basic features for free while charging a premium for access to advanced features. It creates a low barrier to entry, offering free sign ups, so that users have no reason to not create…

“Who does brainstorming for new psychological locks and keys? Not very many people do that, and that’s something worth thinking about.”

Super Mario, cub reporter: Carnegie Mellon University Professor Jesse Schell on what the game industry could teach the news industry | Nieman Journalism Lab

Notes from Schell’s presentation:

> touches on micro-transactions, lead generation vs. direct payments in Farmville

> overview of all the unexpected successes of the games industry (Wii, Webkinz, Mafia Wars etc)

> the thing the unexpected successes have in common is the use of psychological tricks (e.g. the elastic velvet rope, rationalization…)

> spilling over into actual reality…

> quotes Gilmore and Pine’s Authenticity; there’s a real hunger for reality. So, for example, you don’t just want vegetables at the supermarket, you want real organic vegetables.

> technological convergence isn’t how it’s going to be… technology diverges it doesn’t converge (iphones are the exceptions to the rule; but only because it’s the swiss army knife that needs to fit in your pocket)

> games have crept out everywhere. Examples: weight watchers, Simpsons scavenger hunt, virtual ‘pet’ plant in your car to change your fuel consumption behaviour, new education gaming structures to increase attendance etc

> future: connected objects, points for brushing your teeth for long enough :), points for getting to work on time, tricks to make you pay more attention to ads etc etc 

One warning is the potential for an ad-saturated future. However, we could also look forward to the benefits that living within a digital panopticon could bring; will the awareness of our legacy and data trail motivate us to be better people?