Now it is true that with sufficient analytical skills, time, patience and God’s direct blessing to you, it might be possible to do complete multi-channel attribution analysis where the multi-channel includes multiple online ad channels, behavior of the person across devices and the impact online and offline. Sadly that is incredibly hard to do as a whole. And when I say incredibly hard, I mean almost impossible.
Multi-Channel Attribution: Definitions, Models and a Reality Check (MCA-O2S, MCA-AMS or MCA-ADC?) | Occam’s Razor - Avinash Kaushik