It is no longer acceptable to just meet past expectations. Alternatives to you are one click away, one Google search away, one tweeted recommendation away. Aim to meet super-insane customer expectations and you’ll future-proof your business.
Oh and yes, I do get that this is hard. You have to rethink everything. Price of greatness, sadly.
The 2015 Digital Marketing Rule Book. Change or Perish. | Occam’s Razor, Avanish Kaushik