“Who does brainstorming for new psychological locks and keys? Not very many people do that, and that’s something worth thinking about.”

Super Mario, cub reporter: Carnegie Mellon University Professor Jesse Schell on what the game industry could teach the news industry | Nieman Journalism Lab

Notes from Schell’s presentation:

> touches on micro-transactions, lead generation vs. direct payments in Farmville

> overview of all the unexpected successes of the games industry (Wii, Webkinz, Mafia Wars etc)

> the thing the unexpected successes have in common is the use of psychological tricks (e.g. the elastic velvet rope, rationalization…)

> spilling over into actual reality…

> quotes Gilmore and Pine’s Authenticity; there’s a real hunger for reality. So, for example, you don’t just want vegetables at the supermarket, you want real organic vegetables.

> technological convergence isn’t how it’s going to be… technology diverges it doesn’t converge (iphones are the exceptions to the rule; but only because it’s the swiss army knife that needs to fit in your pocket)

> games have crept out everywhere. Examples: weight watchers, Simpsons scavenger hunt, virtual ‘pet’ plant in your car to change your fuel consumption behaviour, new education gaming structures to increase attendance etc

> future: connected objects, points for brushing your teeth for long enough :), points for getting to work on time, tricks to make you pay more attention to ads etc etc 

One warning is the potential for an ad-saturated future. However, we could also look forward to the benefits that living within a digital panopticon could bring; will the awareness of our legacy and data trail motivate us to be better people?

“Usability is always the bit you should perfect *first*. With good usability, all your advertising will work even better. With really bad usability, even genius advertising will fail.”

Rory Sutherland comment on Profile: Ogilvy’s Rory Sutherland on human behaviour and innovation | Econsultancy

> major consideration for all comms, not just advertising

Nelson believes that top companies have changed in three ways:

> from compliance to a more strategic focus on resource efficiency and value creation;
> from individual action to collective action; and
> from sparring with government and non-governmental organizations to working more cooperatively across the three sectors to solve complex problems.

Business and Social Purpose | Richard Edelman blog
“…decades of research show that individuals almost always perform better than groups in both quality and quantity, and group performance gets worse as group size increases. The “evidence from science suggests that business people must be insane to use brainstorming groups,” wrote the organizational psychologist Adrian Furnham. “If you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority.””
The Rise of the New Groupthink | The New York Times