Insights for Search sits on top of all of Google’s organic search data from around the world. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.
Excellent Analytics Tips #20: Measuring Digital “Brand Strength” | Occam’s Razor by Avinash Kaushik
Increase unaided brand recall by:
> creating great products
> delivering fantastic service
Protip: use Google Insights for search (or compete.com) to measure brand strength and find actionable insights